Word: acer
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...direction. Other companies simply cannot match Apple's skill in constructing media pipelines for its products. The iPad is launching into the teeth of a storm of competition: there's a tablet shipping this month called (unfortunately) the JooJoo that is physically the iPad's rival, and Sony, Dell, Acer, Asus, Lenovo and (undaunted) Microsoft are all said to have next-gen tablets in the works, to say nothing of the inevitable swarm of Chinese knockoffs. But nobody anywhere does delivery like Apple, and a tablet is only as good as the stuff you can put on it. (See pictures...
...Chrome OS rather than Windows or some other operating system. These devices will be optimized for the Web and will boot up directly into the browser, with no desktop as we know it today. It's unclear whether Google will license the operating system to manufacturers like HP and Acer or put out its own hardware in the form of an official Google Chrome OS netbook. Either way, you won't be able to purchase Chrome OS to install on your computer. You will have to buy a new netbook if you want the full Google experience...
When Stan Shih founded computer maker Acer in 1976, he dreamed of creating a globally recognized brand. It was an ambitious vision for a start-up founded in a small Taipei apartment, but Shih, who's known as the father of Taiwan's formidable technology industry, eventually got his wish. Acer now ranks behind only industry giant Hewlett-Packard in the global notebook-PC market, with a 19% share, and is poised to overtake Dell as the second largest computer seller in the world. (Read "New Netbooks Debut at Taiwan Computer Show...
...Getting to the top is tough - and holding market share can be even tougher. After setting the pace in netbooks, Asustek has since been losing sales as much larger rivals, including Acer, have muscled in. The company posted its first quarterly loss in the last three months of 2008 after misjudging demand during the recession. "That was a lesson learned," says Asus chairman Jonney Shih, who is adjusting by shrinking the company's product line. Says HTC's Chou: "You're competing with giants like Apple and Nokia. You must really have something special...
...Stan Shih would like nothing better than to see them succeed. Now retired from Acer, the 64-year-old runs a consulting firm, iD SoftCapital Group, that has raised $30 million to fund the branding efforts of Taiwan companies. "If Acer can do it," he says, "so can others." What's in a name? Possibly the future of Taiwan manufacturing...