Word: acer
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Dates: during 2000-2009
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...BenQ's Lee, 52, is one of the few in Taiwan taking on the industry's heavyweights. An easy-going engineer, Lee began using the BenQ brand in 2001 when his organization was spun off from Acer, Taiwan's well-known computer company. The BenQ logo can now be found on MP3 players, LCD TVs and monitors, notebooks and mobile phones. An 80-person design team, led by a former Porsche designer, has created trendy gadgets aimed at Asia's youth, such as a coin-sized MP3 player that can be worn as a pendant and sleek laptops called Joybooks...
Stan Shih, who is regarded as the founding father of Taiwan's technology industry, wanted to create the first Chinese computer company known throughout the world. He succeeded?but victories in the PC business are rarely decisive. In late 2000, Shih confided to a colleague that Acer, the PC and electronics manufacturer he built into a global brand, was in deep trouble. "He told me that in the PC business, it's impossible to make a profit," recalls J.T. Wang, who became Acer's chairman and CEO in January when Shih retired...
...Shih had plenty of reasons for pessimism. The brutally competitive computer industry last year claimed even mighty IBM, which sold its PC division to China's Lenovo. But Acer has not only survived; it is thriving. After an embarrassing retreat from the vital U.S. retail market in 1999, Acer has since rebounded to become the No. 5 computer brand in the world. While global PC sales were up 14.7% overall last year, Acer grew at a 34.5% clip, meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn...
...would become its new CEO as part of its acquisition of IBM's PC-manufacturing business. When the deal is complete, Ward, a 26-year IBM veteran, will run Lenovo from his headquarters outside New York City, far from Lenovo's home base in Beijing. In September, Acer, Taiwan's best-known computer maker, tapped Italian Gianfranco Lanci to be its president. Lanci earned the post after spearheading a major turnaround of Acer's business in Western Europe, where Acer notebook PCs became the No. 1 best seller last year...
...ACER + FERRARI This laptop has nothing to do with the auto world, but why not slap on a snazzy car logo anyhow? Packed into a candy red casing, the Ferrari 3400's style is its strength...