Word: acer
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...largest computer exhibition, which is being held in Taipei this week. Manufacturers are showing off new models that, unlike previous underperforming offerings with tiny 8-in. screens and cramped keyboards, are bulking up to challenge full-sized, full-featured notebook computers - albeit with higher prices. At Computex, Taiwan-based Acer is showing off its $499 Aspire One 751h netbook, which features an 11.6-in. screen and a standard-sized keyboard. Campbell Kan, Acer's VP of Mobile Computing, says the device, which debuted in April, is selling particularly well in Europe, where telecommunications companies are selling the Aspire...
...Netbooks are refining their role as an on-the-go Internet device. "The mobile phone is always on," says Kan, "so ideally netbooks should be like this." At Computex, Acer became the first manufacturer to unveil a computer that will use Google's Android operating system, created for smartphones, that will boot up in less than 20 seconds. It will be on the market in the third quarter of this year. Taiwanese consumer electronics maker BenQ plans to launch a netbook running Google's Android operating system next year. (Watch a video about dropping your laptop from 3 feet...
...surge in Taiwan's stock market this year, making it one of the best-performing in Asia. "A positive relationship across the strait can help recover some of the competitive advantages we have lost in the past 10 years," says J.T. Wang, chief executive of computer maker Acer...
...plan has worked particularly well in Europe, where Gianfranco Lanci, now Acer's president, carved out a growing business by selling lower-priced laptop PCs to consumers. Without the burden of costly assembly lines and inventories, Acer can reduce the price of its PCs quickly. Rolling out new technology happens faster, too. Earlier this year, Acer started selling laptops with Intel's Sonoma chipset a month ahead of the competition. The company is also able to focus on creating innovative, consumer-friendly designs, such as snazzy, red, Ferrari-branded laptops that are proving popular in Western Europe...
...Acer's continued profitability is not assured. The company posted earnings of $219.7 million last year but its operating margin was a knife-edged 1.7%, compared with Dell's 8.6%. Yet Wang and Lanci are in expansion mode, investing in marketing and distribution networks in China and the U.S. The goal is to become one of the top three PC sellers by 2008. Even Shih seems impressed. "[Wang] has helped place Acer on the right track," Shih says,"and onto a steady and growing momentum." High praise from the man who once thought there was nowhere for his company...