Word: acerola
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...since streamlined its corporate structure, jettisoning its dual-chairman arrangement for a single chairman and chief executive. Since Patrick Cescau took charge in February, he has focused on reviving sales growth with new products. One innovative Unilever idea: "Superfruit" flavors featuring fruits high in vitamins and minerals, like the acerola, which looks like a cherry and tastes like an apple--but with much more vitamin C. "It's not about health-driven products," says Unilever spokesman Trevor Gorin. "It's about helping people feel good." --By Jeremy Caplan
...cherry-like fruit of the acerola (Malpighia punicifolia), a common tree in Puerto Rico, is an enormously rich source of vitamin C, the A.M.A. reported. The juice assays up to 80 times as high as orange juice. Puerto Ricans are encouraged to plant the fast-growing acerola in their backyards, and exports of the juice are expected to help revitaminize the island's economy...
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