Word: ach
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These and other issues, however, are merely a preface to the big punch: attacks on crime, violence and permissiveness. Nixon saves the last third of ach speech for the slamming lines that get the biggest applause. He cites a specific atrocity or two by the radical left -a campus bombing, an assault on policemen-and then declares: "It is ime to draw the line." How? "I say it s time to give us men in the House nd the Senate who will vote for strong aws to deal with law-and-order, rather han against them...
...from one branched-off source: our Grand-dad chimpanzee, our gorilla grandma, and the orang-patriarch. O.K. and granted. But sans sense, primates, and progeny of puny primates! Why bite one another now, though your ancestors might have? Répondez s'il vous plait! man hunting man! Ach, mein Gott! are human beings fools or what? In the interim . . . while I wait, and you tell, mach's nach, aber mach's besser, viz., carry on, boys, and continue like hell...
Composing Epitaphs. One of the fledgling businessmen's first assignments, for example, was to compose six different answers to the question "Who am I?" These papers were later openly graded for imagination and what McClelland calls n Ach content, his shorthand for the kind of motivation that distinguishes the entrepreneur. The aim of the course was to plant "a growing conviction on the part of the person that he can change, that he can take control and direct his life." At brainstorming sessions-a Western invention that the Indian businessmen took to with great delight-they courted the notion...
...bringing economic motivation to an underdeveloped nation than by indiscriminate infusions of financial aid. The Indian businessmen who were stimulated by his course went on to expand their enterprises, thus creating new jobs and earning more money. Another bonus from the plan is the possible application of the n Ach stimulant theory to the black ghettos of U.S. cities. Boston's Behavioral Science Center has exposed a number of adult Negroes to a similar course and has had similarly encouraging results. "The tendency in India, and to a certain extent among black businessmen," says McClelland, "is to think...
...Accountants. Not everyone will make it, of course, and McClelland is careful to note that n Ach is not a quality that can be or even should be instilled in everyone. "Most people think that high achievement in life is caused by high need to achieve," he says. "That is clearly untrue. There are all kinds of achievers in life. The need to be a general is not a need to achieve in the way we define it. And you wouldn't want your accountant to have high n Ach." Politicians, like generals, hunger for power rather than achievement...