Word: ache
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Dates: during 1960-1969
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Composing Epitaphs. One of the fledgling businessmen's first assignments, for example, was to compose six different answers to the question "Who am I?" These papers were later openly graded for imagination and what McClelland calls n Ach content, his shorthand for the kind of motivation that distinguishes the entrepreneur. The aim of the course was to plant "a growing conviction on the part of the person that he can change, that he can take control and direct his life." At brainstorming sessions-a Western invention that the Indian businessmen took to with great delight-they courted the notion...
...bringing economic motivation to an underdeveloped nation than by indiscriminate infusions of financial aid. The Indian businessmen who were stimulated by his course went on to expand their enterprises, thus creating new jobs and earning more money. Another bonus from the plan is the possible application of the n Ach stimulant theory to the black ghettos of U.S. cities. Boston's Behavioral Science Center has exposed a number of adult Negroes to a similar course and has had similarly encouraging results. "The tendency in India, and to a certain extent among black businessmen," says McClelland, "is to think...
...Accountants. Not everyone will make it, of course, and McClelland is careful to note that n Ach is not a quality that can be or even should be instilled in everyone. "Most people think that high achievement in life is caused by high need to achieve," he says. "That is clearly untrue. There are all kinds of achievers in life. The need to be a general is not a need to achieve in the way we define it. And you wouldn't want your accountant to have high n Ach." Politicians, like generals, hunger for power rather than achievement...
...know the author but: My hat is off to Johann Bach. For whom my sentiment is ach; Not once, but twice, a model spouse. With twenty children in the house...
...European firms depend upon American processes and patents, Siemens has sold $50 million more patent rights since the war than it has bought. If asked about the so-called technology gap between Europe and the U.S., Erwin Hachmann, 55, a member of Siemens' three-man ruling presidium, says: "Ach Quatsch!" (Ah baloney...