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...encouragement of public support because the very disclosure of the forces opposed to us would have undermined the courage of the weak and induced panic in the timid. Hideous misrepresentations had to be accepted in silence. . . There has been much of tragedy but a great national victory has been achieved??President Hoover at Des Moines...

Author: /time Magazine | Title: REPUBLICANS: Out Steps Hoover | 10/17/1932 | See Source »

Such opinions were quite beside the point, which was that a master stroke of testimonial advertising had been achieved???testimony by one of the immediate family of the medium's publisher. It quite outshone other current testimonials, outshone even the portraits of Paderewski and Hoffman in Steinway's dignified, colorful series; outshone Vladimir de Pachmann's long letter?"Through you I live forever!"?to the AutoPneumatic Action Co. (Welte-Mignon pianos); even Countess Starzynska's pearl-festooned pose in a Patou gown; even the fact that Rigaud perfume was used to scent the house at Consuelo Vanderbilt's wedding...

Author: /time Magazine | Title: Testimonial | 3/15/1926 | See Source »

...times, Underwood and Glass twice each, Silzer, Ritchie. John W. Davis and Brown once each. Two and half days had been worn away in oratory and Fahrenheit heat, interspersed with soul-exhausting demonstrations of as much enthusiasm as was thought to be politically effective. Yet an end had been achieved???not the nomination, for a man may be balloted for, who has not been nominated?but a proper psychological state had been created. The delegates had been worn down. Their nerves were no longer in a state to render stubborn resistance to opposing vote getters. A clever politician might...

Author: /time Magazine | Title: THE CAMPAIGN: At Manhattan | 7/7/1924 | See Source »

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