Word: acidity
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Dates: during 1980-1989
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...Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains the manufacturer...
From the day he took office, Ronald Reagan refused to acknowledge that man- made pollutants cause acid rain. In 1980, he went so far as to say that acid rain was caused by trees. In a St. Patrick's Day meeting a year ago in Quebec City with Canadian Prime Minister Brian Mulroney, the President rejected requests from his fellow Irishman for U.S. action. But last week in Washington, during his second "shamrock summit" with Mulroney, Reagan changed his tune. Acid rain, said he, "is a serious concern affecting both our countries...
This belated recognition came as the President endorsed a January report on acid rain by Drew Lewis, former U.S. Transportation Secretary, and William Davis, former Ontario premier. Their investigation diplomatically divided responsibility for the problem between the two nations, but recommended that the U.S. take bigger steps toward a cleanup: a $5 billion, five-year effort, with costs split by the Government and business, to develop technology for burning coal more cleanly. The huge quantity of coal burned by the industrial and electrical plants of the Ohio Valley is a major source of airborne sulfur oxides that return to earth...
Although the President resisted the report's scientific evidence for more than two months, he was finally forced into his new position by Mulroney's political problems. The Prime Minister has been under enormous pressure to win U.S. cooperation in reducing acid rain, and he was so enthusiastic about making even modest progress that he tripped over his own words when talking about it last week. Acid rain, said Mulroney in language worthy of Yogi Berra, is a problem "that is not going to go away until it's solved...
...Midwest's beleaguered smokestack industries could be induced to pay their share. Still, Mulroney could claim symbolic achievement in getting Reagan to come down out of the clouds--and trees--on the problem. Before Reagan's turnabout, as Canada's Ambassador to the U.S. Allan Gotlieb put it, "acid rain was dead in the water, just like the fish...