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Word: acidizing (lookup in dictionary) (lookup stats)
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...reaction to the electronic acid rock so much in vogue nowadays, many pop artists have started to simplify their sound, and are discovering the roots of their musical heritage in the process. Some have only returned to the beginnings of hard rock in the 1950s, while others have made the longer journey back to Nashville and country-western music. The Lovin' Spoonful got there first with a song called Nashville Cats. Bob Dylan followed with his famed John Wesley Harding album. And now several groups are on the trail...

Author: /time Magazine | Title: Television: Sep. 20, 1968 | 9/20/1968 | See Source »

...PUMP HOUSE GANG and THE ELECTRIC KOOL-AID ACID TEST, by Tom Wolfe. Pieces about life styles in America and a chronicle of the cross-country antics of Novelist Ken Kesey and his psychedelic sidekicks, by America's foremost pop-journalist...

Author: /time Magazine | Title: Television: Sep. 20, 1968 | 9/20/1968 | See Source »

...Electric Kool-Aid Acid Test, Wolfe...

Author: /time Magazine | Title: Television: Sep. 20, 1968 | 9/20/1968 | See Source »

...Heinz M. Wuest, 76, supposedly retired but still active in his laboratory as a consultant to the Sloan-Kettering Institute for Cancer Research, pointed out that the thalidomide molecule contains both a form of glutamic acid and a form of phthalic acid. Glutamic acid is a common substance, whose derivatives are used as flavor additives for meat and beer. Phthalic acid is an un common drug component moderately irritating to the skin. But, said Wuest, in thalidomide the structural combination of glutamic and phthalic acids is most unusual. Experiments undertaken in three laboratories have shown that this combination causes deformities...

Author: /time Magazine | Title: Drugs: How Thalidomide Works | 9/20/1968 | See Source »

...what about the influence of commercials? They teach, says Hayakawa, "that there is an instant, simple solution to all problems. Acid indigestion can be relieved with Alka-Seltzer; unpopularity can be overcome by using Ban; feelings of sexual inadequacy can be banished by buying a new Mustang, which will transform you into an instant Casanova." Even TV documentaries, "offer neat wrap-ups of complex events." Yet, "the world makes all sorts of demands the television set never told you about, such as study, patience, hard work, and a long apprenticeship in a trade or profession, before you may enjoy what...

Author: /time Magazine | Title: The Audience: Kids Turning On | 9/13/1968 | See Source »

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