Word: ackerberg
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Dates: during 2000-2009
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...first six months in a market that sells 25 million annually. At the Staples chain, which offers Moses' product under the One-Touch brand, sales average 20 units per store each week--10 times what the chain expected. "We respect what they've done," says Swingline vice president Jeffrey Ackerberg. "There's a natural need to make staplers easier to use." But, he adds, "there's not a natural need to use a pinkie." In the seemingly genteel stapling world, those almost sound like fighting words. --By Wendy Cole/Chicago