Word: acnielsen
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...country one of the world's fastest-growing food markets, according to the McKinsey Quarterly. And in India, urban shoppers are spending more on food, groceries and personal-care items than ever before; the average monthly expenditure on these purchases jumped 14% in 2005 from 2004. According to ACNielsen, 47% of consumers' shopping baskets was devoted to fresh food in 2005, up from...
...millions of Americans who are fanatical about getting their sweets--just as long as the sweets come sugar-free. By 2004, 180 million Americans were buying sugar-free products, according to a national survey by the Calorie Control Council, up from 109 million in 1991. A 2005 report by ACNielsen found that while the low-carb craze was fading, low-sugar packaged items represented the second-fastest-growing segment (behind organics) in the good-for-you product industry...
Another healthy trend is the growth of organic baby food. Sales were up 57% in the past four years, although organic still has only 2.7% of the U.S. baby-food market, according to ACNielsen. Some pediatricians say organic produce is especially beneficial to babies. "Organic fruits and vegetables tend to have about 30% more antioxidants than nonorganics," says Dr. Alan Greene, a professor of pediatrics at Stanford University and host of DrGreene.com "This is when babies' brains are developing and are most in need of those benefits." Some researchers believe babies are particularly vulnerable to pesticides, traces of which...
...This cheery outlook doesn't reflect a national state of blissful ignorance. When ACNielsen asked Filipinos to evaluate their lives a few years ago, the respondents were clearheaded enough to give "fair" to "poor" ratings in areas like personal safety, economic well-being and general health?yet they went on to say they nonetheless considered themselves "very happy...
...Southern gentleman who is KFC's founder and marketing icon, rules the country's fast-food roost. Since opening its first mainland outlet in Beijing in 1987, the fried-chicken chain has gone on to become the most recognized global brand among urban consumers in China, according to an ACNielsen survey in 1999. KFC says more than 2 million Chinese eat at its stores every day, and KFC's parent, Yum! Brands, which also owns Pizza Hut and Taco Bell fast-food restaurants, isn't stopping there. After flooding the country's largest urban areas with KFC outlets...