Word: acnielson
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Every company wants its brands to be popular abroad. But while many are working to establish a presence beyond their home market, only an elite handful have attained a truly global presence. So says a recent report by market research company ACNielson. The researchers studied hundreds of billion-dollar brands in more than 50 categories including soft drinks, hair care and diapers (a noteworthy omission is cars, which ACNielson does not track), and concluded that only 43 are world renowned. Among them are Fanta soda (Coca-Cola Co.) and Whiskas cat food (Mars), which are popular in Europe, the Middle...
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