Word: acoustica
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Competing against such giants as General Dynamics Corp.'s Convair, North American Aviation, Inc. and General Electric Co., Acoustica won a contract to develop and produce a crucial system for the Air Force's Atlas ICBMs. Acoustica devised a series of ultrasonic sensors to measure the level of liquid oxygen and kerosene in the Atlas...
...heart of the sensor is a tiny ceramic disk that vibrates 80,000 times per second, except when damped by a liquid. As the liquids from the two tanks fall below the level of the sensors, they begin to vibrate, sending a signal to a computer". Acoustica's contract should be worth $6,000,000 to $10 million during the current year and may reach $20 million over the next three years...
...Boathouse. For Acoustica's gangling Chairman Robert L. Rod, 40, the Atlas contract is the climax of five years of building up his ultrasonics business from a shop in a Long Island boathouse to a leading position in ultra-high sound systems (TIME...
...find out what the military services want and then develop the products. Instead, they go to the Small Business Administration and plead their smallness. Rod set out aggressively to cultivate younger officers in the Pentagon, to find out service needs, and in 1956, the Air Force asked Acoustica if it had any ideas for the Atlas. Rod thought that the sensor would be just the thing. To get on the master bidders' list of defense contractors for other company products, he inundated procurement officers with promotion material about Acoustica...
...successful is Acoustica's liquid-level sensor that it is now being used on nuclear submarines to detect sea water in the launching tubes of Polaris missiles and in the ground-fueling system for some liquid-fueled missiles. Rod also envisions nonmilitary use of his device, has sold an ultrasonic measuring device to Du Pont for chemical gauging, another liquid-level sensor to a utility to measure the water level in a high-temperature boiler. Says Rod: "You have to keep pushing...