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But since 1941, most of the Mono Basin's mountain water has been disappearing from here and from three other streams down a tube that leads about 225 miles south to Los Angeles. The result, as bumper stickers, outraged postcards to the Governor, and sober scientific studies have all amply...

Author: /time Magazine | Title: Water Marketing A Deal That Might Save A Sierra | 4/3/1989 | See Source »

What to do? An acre-foot is the amount of water it would take to flood an acre one foot deep, and if you can find 70,000 of them lying around for the taking in Southern California, you can probably change your name to Yahweh and begin collecting burnt...

Author: /time Magazine | Title: Water Marketing A Deal That Might Save A Sierra | 4/3/1989 | See Source »

Water marketing, first debated in the 1970s, was an appealing idea: farmers use about 85% of California's water, and because they get it from state and federal water projects at subsidized rates, they tend to squander it. An acre- foot that costs Southern California urbanites $230 may cost farmers...

Author: /time Magazine | Title: Water Marketing A Deal That Might Save A Sierra | 4/3/1989 | See Source »

Willey, himself a product of the central valley, has spent years scouting irrigation districts. "It's taken a decade of learning local customs to get where we can have this little discussion," he says of the morning's talks. "There are still some groups in the valley that wouldn't...

Author: /time Magazine | Title: Water Marketing A Deal That Might Save A Sierra | 4/3/1989 | See Source »

Both irrigation districts are firm on one point. The bid of $60 an acre-foot that Willey has presented on behalf of the Mono Lake litigants will cut no deals. One farmer states the proposition from Willey's point of view: "You get the price up, and if farm prices...

Author: /time Magazine | Title: Water Marketing A Deal That Might Save A Sierra | 4/3/1989 | See Source »

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