Word: acrilan
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...terry-cloth people, for their part, were pushing the "hip-buckled bikini with the little-boy legs" (some little boy!). An ad for the Cole of California line tried to make you think of that tiny piece of Acrilan acrylic knit as a "sizzle of orange with hot pink." For "a certain kind of woman who'd like to retrace Gauguin's steps," Peck & Peck was arguing that you didn't have to go to Tahiti to wear an island-print bikini...
This season the industry's ugly duckling is getting the full beauty treatment by manufacturers intent on covering the whole market. The thermal now comes in wool, rayon, Dacron, Creslan and Acrilan, as well as the popular cotton, and in shades like curry, persimmon, melon, hollyhock, sand and avocado. It may be bound in velvet or nylon suede, patterned in flowers and leaves, checks and tweeds, stripes and plaids...
...suitcases, wadded and crumpled like hasty lumps of dough, are vacation wardrobes of considerable elegance and style. The seemingly unsalvageable lumps emerge as slight, figure-skimming dresses made of featherweight knits and various jerseys, including wrinkleproof synthetic jerseys with synthetic names (Ban-Lon, Arnel, Orion Cantrece, Creslan, Acrilan and Zefran). They can be stuffed fearlessly, without preservative layers of tissue paper, into any suitcase corner, and the lumps disappear, without pressing, moments after the dress has been put on a hanger...
PRICE-cutting in synthetic fibers is turning into a full-fledged competitive war. For the second time within a month, Du Pont cut its prices 10% to 16% on nylon, Orion and Dacron, lowering them $1.48 to $1.80 a Ib. Chemstrand Corp., which makes Acrilan at $1.40 a Ib., will probably also cut prices to keep its competitive edge...
SOME of the magic is going out of the "miracle" synthetic fibers, particularly those which are supposed to resemble wool. Sales of Acrilan are so slow that Chemstrand Corp. has cut output at its new $30 million Decatur (Ala.) plant to 17% of capacity, laid off all but a handful of workers. Du Font's Orion is not selling well either for use in worsted fabrics. Weavers, disillusioned about the extravagant billings of man-made fibers, are cutting their orders...