Word: acrolein
(lookup in dictionary)
(lookup stats)
Dates: during 1936-1936
Sort By: most recent first
(reverse)
...them added impetus, President McKitterick speeded up research on a hygroscopic agent called diethylene glycol. A hygroscopic agent is what attracts and retains moisture in tobacco. Most cigarets use glycerin. Chemists discovered, however, that when diethylene glycol is burned, unlike glycerin, it does not give off an irritant called acrolein. That was a neat find indeed, and it promptly went into Philip Morris advertising, though Philip Morris claimed that it had been using the agent all along...
Great was the relief of pharmacologists, therefore, when President McKitterick withdrew the acrolein advertising story pending further experiments, which are still going on. Sole use now of the diethylene glycol angle is among doctors. In some 40 medical journals, and there only, Philip Morris runs quiet advertising about its hygroscopic agent. At every big medical convention Philip Morris salesmen pass out packs to the delegates, discuss cigaret pharmacology with them in learned language...
| 1 |