Word: across
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Dates: during 1950-1959
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...pages 8 and 9 of this issue, TIME introduces an advertising concept that allows book publishers and booksellers to stay within their relatively modest promotion budgets, yet send their messages to TIME'S 10,000,000 readers across the nation...
Looking out of her picture window one morning last week, Mrs. Morris Courington, wife of a Chicago merchandising executive, helplessly worried about the model suburban home going up across the street. "It just can't happen in Deerfield," she said. "It just can't." Like almost everybody else in Deerfield (pop. 10,000), a handsome, new North Shore suburb, June Courington was outraged by a homebuilder's plan to sell roughly one-fifth of an adjacent 51-home development to Negroes. That night her husband joined 600-odd other homeowners in a march on the town board...
...matching the oldtime sense of personal challenge and adventure in the flying business is the record-seeking light-plane pilot. Last week Minnesota-born Max Conrad, 57, bumped onto the runway at El Paso's International Airport after soloing a little Piper Comanche a nonstop 6,911 miles across the Atlantic from Casablanca in 56 hr. 26 min., thereby breaking a record in his weight class...
...were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising agency, turned down 19 applicants before choosing Manhattan's Foote, Cone & Belding. Total cost of research, design, tooling, expansion of production facilities: $250 million...
...cards for every sentiment, every event, now does 50% of his annual business outside of the big holidays. He went after such writers as Ogden Nash and Dr. Norman Vincent Peale, brought in such artists as Saul Steinberg, Grandma Moses, Edward Hopper, Andrew Wyeth, sponsored touring Hallmark art exhibits across the U.S. He was told time and again that Sir Winston Churchill would never agree to have his paintings on greeting cards. Churchill was delighted, and Hallmark sold 4.5 million Churchill cards the very first year, about half the number of Hallmark's alltime bestseller-a cart loaded with...