Word: act
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Dates: during 1990-1999
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...Roosevelt and his trustbusters had another word for it--monopoly--and the Lord proved no help to Rockefeller against T.R. Rockefeller's tough tactics forced America to define the limits of corporate behavior. Since Rockefeller managed to figure out every conceivable anticompetitive practice, the authors of the Sherman Antitrust Act in 1890 simply had to study his career to draw up a reform agenda...
...them to commit money to a rescue fund that ended the bank runs convulsing the city. It was the last hurrah for a self-regulated financial system: Morgan's dazzling improvisation proved the urgent need for a central bank, setting the stage for the passage of the Federal Reserve Act...
...predict the Great Crash of 1929. Indeed, in the months leading up to the Crash, Merrill pleaded (to no avail) with President Calvin Coolidge to speak out against speculation. By February 1929, Merrill was so sure the end was near that he liquidated his firm's stock portfolio, an act that made him famous in October, when the Crash finally came...
Before anyone else, he believed in airline travel as something to be enjoyed by ordinary mortals, not just a globe-trotting elite. In 1945 other airlines didn't think or act that way. Trippe decided to introduce a "tourist class" fare from New York to London. He cut the round-trip fare more than half, to $275 ($1,684 in today's dollars, which makes current pricing a bargain, right?). This went over like a lead balloon in the industry, where air fares were fixed by a cartel, the International Air Transport Association; it didn't want to hear about...
...personified the mantra of "think globally, act locally." You can't get any more local than Estee Lauder's turning up at Saks on a Saturday, showing the sales staff how to give customers personal attention and a free gift. The latter promotion, by the way, proved to be a work of utter genius. Now an army of young women and men, exquisitely turned out and properly trained, do the same in every department store that's worthy of the brands...