Word: activationism
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Maze's research focused on a particular protein called G9a that is associated with cocaine-related changes in the nucleus accumbens, a brain region essential for the experience of desire, pleasure and drive. The role of the protein appears to be to shut down genes that shouldn't be on...
Public fanfare greeted the activation last year of the Large Hadron Collider, the massive particle accelerator that physicists hope will herald a leap forward for the field.
A campus-wide emergency text message notification system—commonly known as “Message Me”—faced its first major test on Harvard’s Cambridge campus after Monday night’s shooting, but several glitches may have hampered its effectiveness...
What areas of the brain are you looking at for more insight about how consumers think? I find it incredibly sad, but let me explain my whole theory of the amygdala. The amygdala is the part of the brain partly responsible for fear. During the recession fear is really growing...
To his surprise, they did not. The sugar-drinking volunteers showed activity in the reward and pleasure centers of the brain, while those drinking the artificially sweetened beverages did not. Chambers suspects that it's this activation of the brain that explains the enhanced performance effect of sugary energy drinks...