Word: activationism
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
For now, most of the research is purely academic, although even brain experts anticipate that it's just a matter of time before their findings become a routine part of any smart corporation's marketing plans. Some lessons, particularly about how the brain interprets brand names, are already enticing advertisers...
CONSCIOUSNESS IN THE BRAIN CAN BE TRACKED NOT JUST IN SPACE but also in time. Neuroscientists have long known that consciousness depends on certain frequencies of oscillation in the electroencephalograph (EEG). These brain waves consist of loops of activation between the cortex (the wrinkled surface of the brain) and the...
Still unclear is how the body goes from having repeated activation of the stress response to showing the typically blunted cortisol levels of someone suffering from burnout. "We are still studying this," says Samuel Melamed of Tel Aviv University in Israel. "But if there is no relief and the cortisol...
More interesting were the differences between the so-called adepts and the novices. In the former, there was significantly greater activation in a brain network linked to empathy and maternal love. Connections from the frontal regions, so active during compassion meditation, to the brain's emotional regions seemed to become...
Ford, for its part, announced a deal with Microsoft to equip cars with a voice-activation system for gadgets like a cell phone, iPod or (in Microsoft's dreams) a Zune MP3 player. The system, called Sync, will supposedly convert text messages to audio too. Ford plans to make it...