Word: activewear
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...physical," along with the ubiquity of Lycra, started it in the 1980s. Aerobics helped push it into the '90s, and yoga certainly added an aura to the category in the new millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything from a high performance, temperature-regulating jacket designed...
Like Scarlett Johansson. Reebok, which recently merged with Adidas, next year will launch a new line of urban activewear designed by the actress. Johansson, known more for her curves than her curveball, doesn't convey the tomboy image that a company like Reebok may want, and that's the point. Her line, Scarlett ? Rbk, will feature such activewear staples as hooded jackets and baseball T shirts, but they will be made from the latest fabrics and infused with Johansson's love of Old World glamour. "I'm sick of spending more time shopping for a T shirt that fits...
Remember when a bride wore white? Those days are gone. The bride of the moment is always on the go--a woman who is therefore in the market for comfort, comfort, comfort! And that is why, for the big day, I recommend activewear, maybe with a little Lycra...
...witty script on the Gildan Activewear Ultra-Cotton Heavyweight T-shirt does just that. The front reads “BAN THIS” in large, clear lettering. On the back: “We may not have kegs, but you still go to Yale.” Next to this powerful message stands the beloved AOL man holding a beautifully illustrated beer bong...
...rapid bankruptcy and dissolution of activewear e-tailer boo.com is Europe's first big dot-com meltdown, and a very scary story for its venture capitalists and would-be e-merchants. The company, started by three Swedes just six months ago, made a splash with hip brands like DKNY and North Face and what the Brits call an "all-singing, all-dancing" site complete with e-tailer innovations - 360-degree revolving sneakers, watches and clothing - that are just making their way to car-buying sites in the U.S. Problem was, they went through their sizable $120 million stake like...