Word: activia
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Dates: during 2000-2009
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Paris-based Groupe Danone's Dannon, with 29% of the market, is leading the charge in the even hotter probiotic segment, the part of the yogurt category that uses bacterial cultures for specific health benefits. Dannon's Activia, launched in January, is the first yogurt in the U.S. to use probiotics via a trademarked culture, Bifidus Regularis, which aids digestion after two weeks of regular use, according to studies conducted by Dannon. (Oh, Dannon vs. Danone? The yogurt brand was Americanized when it arrived here.) On the organic side, Stonyfield Farm, in which Groupe Danone holds a majority stake...
Dannon believes that healthy yogurt can fit comfortably under the convenience umbrella, and it is spending $60 million in advertising to educate consumers about the health and digestive benefits of probiotics--and make them more aware of Dannon's Activia and probiotic drink DanActive. Dairy groups in Europe, where probiotics are well established, see the segment as a major driver of growth over the next few years. "Yoplait will understand the success of Activia and follow soon," says Dannon CEO Juan Carlos Dalto. It's not every CEO who invites competition, but here's his logic: "You don't need...
...France and later as vice president of marketing for its Internet unit in the U.S. He left Big Blue in 1999, returning to France to take the job of CEO of @Viso, an Internet incubator formed by Vivendi and Japan?s Softbank. Now he is CEO of ActiVia Networks, an Internet infrastructure start-up in Sophia Antipolis, the high-tech center near Nice...
...ActiVia - whose technology stems from the biggest Internet project at INRIA, a publicly funded computer science research lab - makes the hardware and software add-ons that network operators need to better handle multimedia applications for big corporate customers. Communications infrastructure firms like Acti-Via are one of the strengths of France?s tech sector. Another French strength: optics and microelectromechanical systems (mems), machines too small to see with the human eye, used for industrial purposes like wireless network equipment. These kinds of French tech companies have global potential, says Sven Lingjaerde, head of the European Tech Tour Association, but only...