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...these disciplines are working together, strategy work streams involve planning and implementing solutions that will position the client for a leadership position in the marketplace. Johnsson explained, "A strategy work streamtypically has an external bias. We bring ourknowledge of the marketplace to the client anddiscover how to leverage marketplace activitiesand business trends with where the organizationwants to go and their stated and implicitstrategy. During the course of a project, we willanalyze, audit or help clients formulate aparticular business strategy, or align theirline-of-business strategies with corporatestrategy. Assignments include a heavy dose ofcompetitive benchmarking, understanding customerneeds and marketplace segmentation work...

Author: NO WRITER ATTRIBUTED | Title: The Changing Face of Management Consulting | 10/9/1992 | See Source »

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