Word: actualizers
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...Even though it was gimmick-filled reality television, there seemed to be a bit of actual - even profound - truth in it. The underlying premise was that Jon and Kate Gosselin's marriage was an enterprise dedicated not to making themselves happy but to taking care of the cavalcade of children they had produced, that they were laboring at something more significant than their own pleasure...
...that you're enchanted by books and ink and paper - you seem to place a premium on the printed word, the actual product. Have you given much thought to how that might all change with e-books? That's all about distribution. I don't think it has to do with books or with literature or storytelling. The history of publishing has had this evolution, where even if we go back to the 19th century, when some of the greatest novels of all time were written, publishing was very different. People were not necessarily buying books, they were reading stories...
...some respects, Zack16 is a different beast, much franker in that it mentions the V word and shows him trying to fashion a "manpad" and using an actual tampon dispenser. But the campaign, created by advertising stalwart Leo Burnett Worldwide, also falls back on old clichés. Our hero wears a white suit to the prom, for example. There are lots of reasons not to wear a white suit to the prom, most of them having nothing to do with personal hygiene. He says he feels comfortable because he's using Tampax. (Also, the prom's on the seventh...
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