Word: actually
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Dates: during 1960-1969
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...actual allocation of the extra money saved from ending the war in Vietnam will probably depend on political rather than economic criteria...
...various attempts to resolve this dilemma do not merely represent successive stages in "dispassionate search for objective truth." For each solution, each theory of cognition and history from Comte to Nietzsche, was shaped by the "tension between the actual historical process and a critical consciousness nourished by the traditions of classical rationalism...
...thought I had made clear to Mr. Joel Kramer. In the early fall of 1966, quite a bit before the President had heard from Crick or Wilkins, I told Mr. Pusey that I would have to leave before normal retirement in order to support my young children. My actual resignation came in February and I signed a contract with Atheneum at the same time; this was approximately four months before the Corporation vetoed the publication of the Watson book by the Press and at a time when I (mistakenly) thought the work sure to be issued under the Harvard imprint...
Projecting Violence. After a couple of ear-piercing, sight-and-sound sessions, the participants were about to settle down to an actual discussion of newspaper editing-only to have the lights go out. Then, on screens on three walls, flashed gory Viet Nam scenes from Communist propaganda movies, accompanied by a booming sound track. "The purpose," explains Co-Organizer David Peterson, 23, a University of Denver graduate, "was to make people aware that violence is going to be a great part of American civilization unless people start doing something about it." The film was meant to blow the minds...
Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays...