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Consider the negative placebo response, called the nocebo effect. (The term nocebo is also from Latin, this time from the infinitive nocere, "to do harm.") A nocebo response occurs when the suggestion of a negative effect of an intervention leads to an actual negative outcome. When doctors tell patients that a medical procedure will be extremely painful, for example, they tend to experience significantly more pain than patients who weren't similarly warned. And in double-blind clinical trials of antidepressants, even those participants receiving a sugar pill report side effects like gastrointestinal discomfort if investigators have warned them...
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Despite what you're thinking, I don't want to be the dictator. That's mostly because I'm already prone to bad haircuts. But also because instead of an actual dictator, I think what we need is to recognize that social mores require government nudges like the ones Bloomberg creates and Obama adviser Cass Sunstein advocates. We live in a connected age in which our liberties bump against one another. I know this is all easy to say since I'm not a smoker, a soda drinker or a columnist whom politicians listen...
...hard to separate political theatre from the actual substance of the speech,” Pilgrim said...