Word: acura
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...only five years ago, a fact the company is just beginning to tout in its advertisements. Some of GM's car lines actually beat the Japanese. Buick, for example, ranked fifth in the most recent J.D. Power survey of initial quality, placing the GM division ahead of Honda, Nissan, Acura and BMW, among others. The Buick LeSabre model placed ahead of the Acura Legend, Honda Accord and Nissan Maxima on the Power list of the most trouble-free models...
...Japanese push into the luxury market began with Honda's introduction of the Acura Legend in 1986 in the European and U.S. markets, but the trend has accelerated markedly in the past year. Nissan introduced its Infiniti line of cars in the U.S., featuring the opulent V-8-powered Q45 and the smaller M30, and is adding a new car this month. Another Japanese manufacturer, Mitsubishi, plans to introduce a luxury car next year...
...city, 23 on the highway) may soon prove a sales liability. So far, that has not been a problem, and Lexus meanwhile is preparing yet another challenge to the world's luxury carmakers: a $30,000 luxury coupe that will roll into dealerships next spring to compete with the Acura Legend, Cadillac Eldorado coupe and Lincoln Mark...
...showroom, Honda cars are known for quality and comfort, if not raciness. But on the track, Honda's Formula One cars have consistently blown the doors off their rivals. Now Honda is taking its racing technology to the streets with a new mid-engine sports car called the Acura NSX. The $60,000 two-seater, which arrives at West Coast dealerships this week, is the most expensive Japanese car yet. The auto has been so eagerly anticipated that more than 1,500 of the first year's U.S. shipment of 3,000 cars are already spoken...
...firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...