Word: acura
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Dates: during 1986-1986
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...firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
...highest customer-satisfaction rating, edging out even luxurious Mercedes-Benz. The latest manifestation of Honda's vaulting ambitions is its bold entry into the U.S. luxury-car market. Well established in the so-called yuppie market with its comfortable Accord, the company takes aim with its latest entry, the Acura, at such upscale trademarks as BMW and Saab...
...Acura model line is one of Honda's boldest gambits. Honda has tried to give the car an upscale image by insisting that dealers for the new model keep their showrooms several miles away from regular Honda outlets. The Acura Legend, a sedan slightly bigger and more powerful than the Mercedes-Benz 190, sells in the U.S. for $19,000, around $10,000 less than the Mercedes, and has % been greeted with rave notices by U.S. auto reviewers. The Legend's smaller, sportier cousin, the Integra, is priced...