Word: ad
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Dates: during 1960-1969
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...Gibraltar watching the plebiscite on whether ownership of the Rock should revert to Spain. Last week Brobdingnagian (6 ft. 5 in., 280 lbs.), peripatetic Richard M. Scammon was back in his office in Washington, busily psephologizing as one of the capital's most sought-after ad viserson political trends...
Back came new moon-surface pictures. In came data that would reveal the composition of the lunar soil. Ad mirable scientific achievements but, for scientific drama, the most exciting accomplishment of Surveyor 5 last week was making it to the moon...
...piece orchestra, as it turned out, consisted mostly of members of the New Philharmonia, who had trouble following the recipe. Unaccustomed to ad-libbing, they had to be cajoled by John and Paul, who threaded among the musicians, urging them to play at different tempos and to please try not to stay together. Partly as a result of filling that "gap," the Sgt. Pepper album cost three months of work and $56,000 -which is about as much as it costs to record five albums for London's New Philharmonia Orchestra...
...economy theme is just as pronounced in the Javelin ads. Aimed at the burgeoning youth market, they tackle Ford's successful Mustang head-on with the pitch that the Javelin, while similarly priced (about $2,500), offers such values as contour bumpers, bigger engines and more leg room. To dramatize the car's jumbo gas tank (19 gallons v. the Mustang's 16), one television commercial shows a gang of toughs-"Hey hood, look at the hood!" their leader shouts-siphoning petrol from a parked Javelin. A magazine ad goes even further in highlighting the Javelin...
...Javelin specialty car, American Motors Corp. last week launched a nationwide advertising campaign designed to put the company on the road to recovery. To plug its 1968 models, the automaker is relying on 18-month-old Wells, Rich, Greene, Inc., which was already Madison Avenue's hottest new ad agency (other clients: Braniff airlines, Benson & Hedges 100s) when it picked up A.M.C.'s $12 million account last June. The full measure of the agency's upstart audacity will become evident by the time its client's '68s go on sale next week. Abandoning the teasers...