Word: ad
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Dates: during 1960-1969
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Nebraskan Politesse. Some of his seeming ad libs come from a computerlike retrieval system. He has apparently never forgotten a joke, constantly spins off variations on old ones. Once, when he and Exercise Expert Debbie Drake stretched out on mats for a demonstration, he asked: "Would you like to leave a call?" Last month, five years later, he was still using the same line when Singer Roger Miller was doping off during a discussion. Similarly, Carson's L.B.J. inaugural gag "As I was telling my bellboy, Dean Burch," was transformed a month later, during a CBS upheaval, into...
...time he was twelve, Johnny had found his course. "That's when I answered a magazine ad that promised to make me a magician and also 'The Life of the Party.' " Not to mention the death of the household. He worked for hours every day at card tricks in front of the mirror. His mother says he was a pest: "He was always at your elbow with a trick." To this day, reports his sister Catherine...
...KNXT threw caution and Carson to the winds, and he fetched up as a writer for Red Skelton. One night, during a preshow rehearsal, Skelton got a concussion bonking into a "breakaway" door, and Writer Carson went on in his place. With assurance and finesse, he laid out an ad-lib monologue mocking the economics of the TV industry. It was good enough to prompt critical applause and comparisons with the then reigning comic, George Gobel. "The kid is great, just great," said Jack Benny the next day. Thus was Johnny rewarded at 29 with his own variety network...
...open season on NBC's Tonight show continued, but Johnny Carson was not perceptibly pinked. ABC had already taken a pot shot with Joey Bishop (TIME, April 28). And last week, a new ad hoc hookup, the United Network, took aim with a cap pistol called the Las Vegas Show...
Giving advertising a macabre twist, Pacific Air Lines is seeking to lure passengers by selling spoof instead of frills. "HEY THERE! YOU WITH THE SWEAT IN YOUR PALMS," read the headline that kicked off its nationwide campaign. "Most people are scared witless of flying," it went on. Moreover, the ad revealed, every time a P.A.L. plane takes off a pilot wonders "if this is it." Explaining the odd campaign, New York Lawyer Matthew E. McCarthy, the trunk line's chief executive and biggest shareholder, said: "It's basically honest. We spoof the passengers' concern, but at least...