Word: ad
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Dates: during 1960-1969
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...students' presentation, prepared by an anonymous group which calls itself "the ad hoc committee," was -- according to one of its coordinators -- a "completely new approach" to the Visiting Committee. In the past, a few representatives from the now-defunct student council discussed "short-term gripes" about specific courses and professors...
...latest avid Avis ad reader? None other than Russia's traveling poet and public relations man, Evgeny Ev-tushenlco, 33, who says he's going to use the auto-rental slogan as the title for a short novel on the U.S. inspired by his recent six-week tour. "I am calling it We Try Harder, because Americans work so hard," confided Evgeny, draining his fourth daiquiri in a bar in Beirut. What's more, he continued, he hoped the book would bring him some crisp U.S. greenbacks because he was flat broke, "like a little baby...
Cussing & Calamity Janes. Braniff International tried to have it both ways, one day running a full-page "weight watcher's guide to Dallas" listing its low, medium-and high-calorie flights, the next day taking a two-page newspa per ad to boast about its gourmet delicacies plus special treatment for "those stubborn few who don't like perfect martinis. We let you mix your own." On its Chicago-New York flight, United was gunning for the tired businessman, with a whole plane turned into a men-only compartment, where commuting executives are free to cuss, smoke cigars...
...associates explained that Carson "thrives on topical humor. He looks like an idiot talking about Christmas in those old tapes they have been using." That sounded reasonable, except that Carson had never complained before about the chopped-up, ad-ridden Tonight repeats that NBC runs every Sunday night of the year. At that point, Carson, who was lolling out the strike on the beach at Fort Lauderdale, came up with another and loftier justification of his stand. "I was required to join AFTRA in order to work for the network," he said. "I know of no business except the broadcasting...
...comedy movie. Then, in the Japanese-made film What's Up, Tiger Lily?, he collected $75,000 for supplying the dubbed-in dialogue that is totally alien to anything that is happening onscreen. In November, following a performance in the forthcoming Casino Royale, in which he ad-libbed 60% of his lines, he opened his new Broadway play Don't Drink the Water, for which he gets an average weekly royalty check...