Word: ad
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Dates: during 1960-1969
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...VISITA. An ad in a lonely-hearts column brings together a small-town spinster (Sandra Milo) and a middle-aged clerk (Francois Perier), who within a single day meet, quarrel, make love and go their separate lonely ways again...
...large U.S. cities. The Senators got an uncomfortable view of places where people have to hustle for pocket money and a moment's pleasure, where honesty's reward is hunger, and where prostitution, illegitimacy and crime are socially accepted ways of life. Chairman Ribicoff was moved to ad mit: "We seem to be talking about two different worlds...
...only did he record all the gos sip, true and untrue; he also took time out to describe the works he most ad mired. Among them were Giotto's 14th century frescoes, presumably on the life of the Virgin, in Florence's Badia church. Particularly singled out by Vasari was the panel showing "Our Lady when she is announced...
...last adherents of a great religion that once enlisted millions of ad herents throughout central Asia,&* the Parsis have traditionally influenced In dia well out of proportion to their numbers. Prosperous, cosmopolitan, literate, they dominate today the business community of Bombay. Industrialist J.R.D. Tata, whose steel mills constitute India's largest privately owned enterprise, is a Parsi; so are General Sam Hormuzji Framji Jamshedji Manekshaw, one of India's top military leaders, and Zubin Mehta, conductor of the Los Angeles Philharmonic Orchestra. Parsi girls for the last three years have won the title of Miss India...
Unrelaxing. Neither Doyle Dane Bernbach nor Lufthansa seemed daunted by the growing furor until last week, when the eighth ad in the series was scheduled. It showed a Lufthansa pilot after a rigorous training run-through, and the copy read: "All Lufthansa pilots get put through this ordeal regularly . . . Naturally they can relax a little more in a flight simulator. But being Germans, naturally they don't. Have you ever seen a relaxed German?" The ad showed the Lufthansa pilot on the ground, enjoying a postflight cigarette, and the airline's board of directors ordered it killed...