Word: ad
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Dates: during 1960-1969
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...presidential adviser consistently argued that the bombing of the petroleum depots around Hanoi and Haiphong was vital to the U.S. war effort. Now that the President has accepted that approach-also urged on him by the Joint Chiefs of Staff-the insistent adviser's influence in the Ad ministration's inner circle has increased considerably. The man: Walt Whitman Rostow, 49, the garrulous, determined special assistant who three months ago inherited part of McGeorge Bundy's job at the White House...
Walk, Don't Run. In crowded Tokyo during the 1964 Olympic Games, a titled British industrial giant cannot find a hotel room. Noticing an APT TO SHARE ad on the embassy bulletin board, he orders his limousine over to the address given and starts one-upping a startled working girl...
...singers how and where to walk (glide, but never too close to the tables lest someone see sweat or telltale wrinkles), give them mildly risque parodies of such standards as Let's Do It and breezy between-song patter (says Duddy: "Most singers should not be allowed to ad-lib hello...
...commandant of Los Angeles' Black-Foxe Military Institute wanted to remind his cadets to study during Christmas vacation, and he knew just how to contact them: he took an ad in Hot Rod magazine. More than 80% of the student body read the message. Whether they turned back to their schoolbooks is another question. After all, Hot Rod is something of a technical journal; reading it requires quite a bit of a guy's time. And because so many readers are anxious to give it their time, Robert Petersen has cannily capitalized on the pattern of its success...
...ALIVE AND HIDING IN ARGENTINA, CONSERVE WATER-SHOWER WITH A FRIEND. In Los Angeles, Adman Emil Reisman has started national distribution of his stickers, including USE EROGENOUS ZONE NUMBERS and HIRE THE MORALLY HANDICAPPED. "The Sticker thing," muses Reisman, "is sort of related to drawing beards on ad ladies in subways," which just about says...