Word: ad
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Dates: during 1960-1969
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Lithopinion is sent free of charge to assorted editors, ad agencies and colleges, as well as to all A.L.A. members. So far, demand for the magazine has been far greater than Swayduck can fill...
That's how the ad in the Village Voice ran and, while it wouldn't exactly be like having Mickey Mantle endorse your shaving cream, manufacturers might well consider what Andy's painstaking pop pictures did for Campbell Soups. As yet no helium or whip manufacturers have called up for the artist's endorsement, and what Andy really wants is to lend his name to some nice Manhattan restaurant, which in turn would agree to keep him and his entourage in sandwiches and beer up in his loft. But kindly don't send...
Said County School Superintendent" Clinton Conroy Trillingham: "This epidemic has hit the schools harder than any I can remember in 24 years." Ad missions to Los Angeles' huge County General Hospital ran 25% to 30% above average. The police force and fire brigades were decimated...
...credit for new investment; that apparently would be a quick way of relieving the capital-spending boom without offending too many people. Treasury Secretary Fowler, however, would prefer a general increase in corporate and personal taxes if necessary. Said Senate Minority Leader Everett Dirksen last week: "The Ad ministration is talking in terms of another 5% income tax increase and an added 2% corporate tax later this year...
Deep down, even the most Milquetoast driver occasionally imagines himself a Juan Fangio or Jimmy Clark, shifting down for the Curva Grande at Monza or roaring onto the Mulsanne Straight at Le Mans. Few automakers play on this fancy so successfully as Milan's Alfa-Romeo. An ad for the sporty Giulia GT model, for instance, shows a father strapping on a crash helmet while his wife and child prepare to climb in. "The family car that wins races," proclaims the ad. Thanks to its fast cars and fanciful advertising, Alfa-Romeo is pulling ahead in the Italian auto...