Word: ad
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Dates: during 1960-1969
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AIMING to reach an important audience with an important message on safe driving, the Ford Motor Co. chose TIME as the one magazine to make the delivery. The 12-page ad in the center of this issue represents the largest single advertising commitment ever made in any issue of TIME...
...collective bargaining for the faculty, a right that no U.S. university grants. The A.A.U.P. set deadlines for the trustees to act on changes recommended by St. John's new faculty council. Impatient for reforms, 18 philosophy professors-with the intent of embarrassing the university-ran an ad in the New York Times saying that they were seeking new jobs...
...writer of your Christmas story [Dec. 10] found out what Christmas means to the merchant, not what it means to the average American family. As the mother of four small children, I believe they won't remember which store had the gaudiest display or what TV ad was most outrageous; they will remember making and wrapping gifts for the family, making holiday cookies for company, the family's going to church together, Christmas carols, the stable under the tree, the smell of turkey, and all the visiting and getting together with family and friends. Christmas is the time...
When the final figures for 1965 are in, the U.S. magazine industry will be almost sure to have recorded its first billion-dollar advertising year. According to statistics released by the Publishers Information Bureau, ad revenue for the first eleven months of 1965 reached $986,310,970, up almost 8% from the same period in 1964, the year that set the previous record: $997 million...
LIFE remains the leader in ad revenue with a 1965 estimate of better than $163 million, a slight gain over the year before. TIME is likely to displace Look for second place with $80 million, a 15% increase over 1964. Look is up 5% with $79.4 million. Reader's Digest follows with $65.8 million, a 14% gain...