Word: ad
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Dates: during 1960-1969
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...helluva demonstrator," says Fred C. Zimmerman Jr., general marketing manager for Ford's Lincoln-Mercury division. "There is no salesman riding along, and nobody bothers the guy. The car practically sells itself." The auto companies help pay the costs of any rent-a-car ad that plugs their cars by name; one reason Hertz is switching to Ford is that Chevrolet declined to pay more of mutual advertising costs, while Ford offered to pay a generous half. Rental cars are usually bought through local dealers, but Chrysler supplies them on a leasing basis only, trades them for new cars...
...poetic image was proletarian at the time (1934), Dylan promptly plunged into the slums of Soho and there tried terribly hard to be a roly-proley Marxist. Though he looked like a choirboy, he argued like a Bolshevik, dressed like a bum, drank like a culvert, smoked like an ad for cancer, bragged that he was addicted to onanism and had committed an indecency with a member of Parliament. He slept with any woman who was willing, subsisted largely on a diet of ice cream sodas mixed with ale instead of seltzer, and all the while belabored the general...
Every career man's secret fear nightmarishly materializes in the ordeal of one Manhattan executive, abruptly ousted from his ad agency berth...
...Camarioca compound proved to be a sort of Cuban Potemkin village. The government was working around the clock to landscape the area with flowers and shrubs, build cottages, ad ministration buildings and new dock facilities. For the refugees inside, there was free lodging and three meals a day, the kind of meals Cubans only dream about-chicken, lobster, steak. "I'm astonished," said one exile, who was returning for his brother. "They gave me free gasoline for my boat and even fixed my water pump free...
...some ways, the Times was doing about as well as it ever had, but that was not well enough. Circulation stood at 91,235, a slight gain over last year. Ad revenue was up 6% over the year before. However, payroll and production costs had risen far more sharply. Like other Scripps-Howard papers, the Times pinched its pennies and overworked its reporters but still could not turn a profit. "This was one of the smallest towns in the country with three papers," said Managing Editor Irving Leibowitz, agonizing over throwing 420 people out of work. "The fight was lost...