Word: ad
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Dates: during 1960-1969
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...nation's largest advertising agencies, Benton & Bowles normally turns its hand to things that are new or improved, whiter or brighter. But last week, in a pained full-page ad in the New York Times, the agency felt compelled to accentuate the abominable. The headline, over a list of Benton & Bowies' 801 Manhattan staffers, announced that "These are the people you haven't been able to reach at PLaza 8-6200." The ad went on to explain sarcastically that there had been "a little phone trouble," and concluded with an appeal to "keep those cards and letters...
Harvard as ad music in its official curriculum for a little more than a hundred years. In all that time the Music Department as had no other teacher so great as Woody. Yet his undergraduate training was not in music but in history. Perhaps it was this shift from one field to another tat accounted in part for his deepest concern: the musical education of the amateur, the non-specialist. Just as Talleyrand proclaimed that war is much too serious a thing to be left to military men, Woody was convicted that music is much is too important a thing...
...raids. The tribe agreed to the first liability, but balked at taking responsibility for acts of God or Ronald Reagan. There the matter lay until one morning last week when the tribe arrived at the office to discover that Max had made off with the subscription lists, some ad copy and an office machine. "An act of aggression," one angry tribesman cried...
Blackout. The National Association of Broadcasters' self-policing TV and radio "code-review boards" proposed that the industry begin a gradual phase-out of cigarette commercials over a three-year period starting next January, and eliminate all cigarette ads by September 1973. Adoption of the plan by the full N.A.B. is only a formality. The N.A.B. program would affect the three TV networks and about 400 independent TV stations, as well as 6,272 radio stations that subscribe to the N.A.B. code. Many of the non-code stations, which account for 36% of TV and 64% of radio stations...
Next Target. The industry timetable would obviously ease the shock of ending the ads-which may not be much of a shock after all. Presumably, the broadcasters would also be allowed to phase out those FCC-required free anti-smoking commercials, which take up $70 million worth of air time a year. Some but by no means all of the loss from cigarette commercials would be made up by the fast-diversifying tobacco companies themselves. As they cut back their cigarette ad budgets, they would spend more on their non-tobacco products...