Word: ad
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Dates: during 1960-1969
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Great Wave. When he ad-libbed that he had helped to enact three civil rights bills, his listeners gave him another handsome round, and did so again when he called on his fellow leaders to "now act in obedience" to their oaths to uphold the Constitution. By now the applause came after almost every sentence, as Johnson laid out his purpose: "I will send to Congress a law designed to eliminate illegal barriers to the right to vote," which "will provide for citizens to be registered by officials of the United States Government" when it proves necessary...
...eagle's talons would prick the bubble, causing a knockout drop. Still others saw a profit in Goldie's exploits. Britain's wideawake malted-milk firm rushed out advertisements urging "Give Goldie Horlick's!" One of its biggest oil companies took a half-page ad to declare...
...investments and other assets: that is nearly double the $56 billion of foreign holdings in the U.S. American assets abroad range from giant factories to such enterprises as a mink farm recently opened in Korea, a ski lift run by two young expatriates in Berlin, and the two largest ad agencies in Brazil. World business has become so intertwined that European holdings in the U.S. are about as great as U.S. holdings in Europe. Such well-known companies as Capitol Records, U.S. Borax, Lever Bros, and Shell are European-controlled...
...ad hoc committe made up mainly of members of PAX has raised money for a full-page advertisement in tomorrow's New York Times in answer to the State Department's White Paper on Vietnam...
...Think Young" urged the Pepsi-Cola ad-and Herman W. Lay began thinking. Not about downing a soft drink but about acceding to a hard-to-resist proposal from Pepsi (estimated 1964 sales: $240 million) to merge with his Frito-Lay, Inc., which last year sold $184 million worth of such snacks as corn and potato chips, dip mixes, candied popcorn, pretzels and related products. At 55, Lay isn't so old. But Pepsi President Donald M. Kendall is only 43, and he is surrounded by a youthfully energetic executive team. "I like those fellas," said Lay. "I need...