Word: ad
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Dates: during 1960-1969
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...union down. But the message is not one of distress. It is, instead, an unusual plea for a generous sort of patriotism. It also offers the little-known story of how and why the Danes have been celebrating our Fourth of July for the past 57 years. The ad is the work of a smallish New York agency, Savitt Tobias Balk, Inc., whose concern in this case is to sell not a product but an idea...
...find out, we invited the nation's agencies to be the guests of TIME'S pages. Each week for 50 weeks, TIME will run free of charge a full-page ad and an adjoining column prepared by an agency on any subject of its choosing, whether it be the country, the world, peace, poverty, society, itself. The response has been rapid and abundant. One agency launched a contest among its 13 offices around the world. At another agency, the president decided to make sure of the excellence of its offering by doing it himself...
Russian Response. Although Washington and Bucharest were concerned about Soviet reaction, Washington did not tell Moscow of Nixon's plans in ad vance. The President wanted to make clear that he feels free to deal with other Communist countries without asking the Russians' permission. Once Nixon had announced the visit, though, Secretary of State William Rogers stressed that it should not be interpreted as an anti-Soviet move...
...imitation is the sincerest form of flattery, advertising men are becoming more sincere than usual these days. No longer content to emulate merely the mood of a competitor's ad, some have turned to more precise copycatting...
...illustration was almost a duplicate of the Northeast ad; it showed a slippered, pillowed, fur-wrapped executive in a plane seat about to attack his meal. A well-received Hertz ad, showing a weary traveler arriving in a strange city, was copied closely for an RCA announcement of "an international terminal for people who hate to travel...