Word: ad
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Dates: during 1960-1969
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...third time since last November, when General Duong Van ("Big") Minh ousted President Ngo Dinh Diem, tanks and troops swept into Saigon with the intent of remaking a revolution. And indeed the rebels had a cause: Khanh had ad-libbed his role as leader of a war-torn nation for too long. His only ideological offerings were weary anti-Communism and vague nationalism. Meanwhile, the war went poorly, and in defeat Buddhists and Catholics found their historical hatreds coming to a boil. When Khanh dismissed Roman Catholic Interior Minister Lam Van Phat, a dour, desiccated brigadier general who felt...
People leave advertising agencies all the time and for all sorts of reasons, ranging from a knife in the back to a boot out the door. Last week one of the ad world's top executives resigned his $150,000-a-year post for what, as he stated it, was a rather different motive. Said Emerson Foote, 57, chairman of McCann-Erickson: "I will not have anything to do with any advertising agency which promotes the sale of cigarettes...
Foote first made a name for himself in the advertising business by working with Albert Lasker and George Washington Hill on American Tobacco's tumultuous Lucky Strike account. As some middle-aged moviegoers still remember, the Hollywood version of The Hucksters, a broad 1947 caricature of the ad game, cast Sydney Greenstreet as a raucous Hill, while Adolphe Menjou portrayed Foote as a harassed, jittery yes man. Said Foote at the time: "I don't think I could impersonate Mr. Menjou very well, and I don't think he could impersonate me very well...
...tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire-ad budget...
Mary Poppins. It is jolly old London, 1910, and one proper English family is all adither over the servant problem. Having put a whole series of nannies to rout, the two Banks youngsters compose a want ad listing desirable qualifications: cheery disposition, rosy cheeks, plays games. Father tears it up and writes an advertisement of his own that draws a queue of cross, solemn applicants. Before you can say Walt Disney, they are whisked away from the doorstep by a high wind, and over the rooftop sails Mary Poppins, dangling from her open umbrella. "I'm sure the children...