Word: ad
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Dates: during 1960-1969
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...Ad in the Johannesburg Star Into the recruiting offices they wandered, the adventurous young and desperate middleaged, from offices and schools and barrooms, the motley white volunteers for Moise Tshombe's new mercenary army in the Congo...
...stockpiling abroad, followed by a sharp drop in demand. But by charging as high as $62.37 a bag (132 lbs.), Brazil is asking more than the world market will bear. Aggressive African and Central American producers are busy underselling it, and Colombia has benefited from a successful U.S. ad campaign that features a winning Colombian coffee grower named Juan Valdez, thus helping to erode Brazil's longtime image as the world's coffee king...
Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...
...Fervor, the Religion." Barry was abloom in the South. Florida's Democratic candidate for Governor, Haydon Burns, said last week that he would not campaign for his party's national ticket, and added: "I expect the Republican candidate will have strong support in Florida." Louisiana's Democratic Governor John McKeithan ad mits that he may well decide to back Barry. The recent Mississippi Democratic convention was filled with pro-Goldwater sentiment. Georgia's Democratic Senators Richard Russell and Herman Talmadge both predict privately that today Barry could carry their state. Pollster Sam Lubell discov ered last...
Even before announcement of the award, Bristol-Myers pronounced its new fluoride paste - Ipana Durenamel - more effective than Crest in reducing tooth decay. Madison Avenue advertising agencies rubbed their hands with glee: toothpaste ad budgets are sure to rise over last year's record $35.5 million...