Word: ad
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Dates: during 1960-1969
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Genius by Sweat. Even bright junior officers who will not concede that Ad ams is innately smarter than they admit there is no way to keep up with him. Says one: "If genius is 90% sweat, then he is a genius...
...movie, and indeed, Hollywood has been far more deceitful. When he rescues Natalie from the abortionist, for instance, Steve can think of nothing more clever than "C'mon getcher clothes on" which he reiterates six or seven times. But the characters, from Natalie's mother (who might be an ad for La Rosa spaghetti) to her oafish suitor (a sort of diminutive Chef Boyardee), are all pretty familiar...
...ad, which ran last week in Rio's Correio de Manhā, would have been unthinkable a few months ago. For all their recurrent economic and political crises, the Brazilians are traditionally a gentle, urbane people who believe that any problem on earth can be solved by jeito, the artful...
Cops to Kids. Corfam is already one of the most tested and complex chem ical substances ever created. Porous, scuff-resistant, water-repellent, shape-retaining - the properties are an ad writ er's dream - it is basically a combina tion of polyester and polyurethane made into sheets resembling leather by an incredibly intricate process. Before put ting its shoes on the market, Du Pont passed out 19,000 pairs to human test ers who ranged from the Newburgh police force, through its own salesmen and secretaries, to kindergarten kids...
Under the FTC's plan, a TV pitchman might have to say: "Pall Mall's natural mildness is so friendly to your taste"-and then add "Cigarette smoking is dangerous to health. It may cause death from cancer and other diseases." Or a newspaper ad might read: "Not Too Strong, Not Too Light, Viceroy's Got the Taste that's Right . . . Cigarette smoking is a health hazard: the Surgeon General's committee on smoking and health has found that 'Cigarette smoking contributes substantially to mortality from certain specific diseases and to the overall death...