Word: ad
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Dates: during 1960-1969
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There are other players on the Princeton team besides Bradley. Complementing the Crystal City, Mo., miracle worker will be a quartet with the ad-agency ring of Hasrlow, Howard, Rodenbach and Roth...
...communication are restricted or closed to those who would evaluate sectarianism. The Editor of Free World wanted to publish my article "Brotherhood: New World Religion" but some members of the editorial board objected and it was never published. A paper in a neighboring city has refused to run the ad. "Which is Wiser? To remain divided into the hundreds of religious sects into which we happened to be born, or to unite in an inclusive Brotherhood to replace existing sects?" on the ground that "Our publisher feels that the interests of the greatest number of our readers are best served...
When I submitted an ad of my Toward World Brotherhood to World Report, its Vice President in Charge of Advertising returned the check with the comment: "We do not think, however, that our columns can be available for this type of advertising, since we are quite sure it will involve us in controversy with other sects. If you feel there is some other way of writing your copy so that the controversial angle will not appear, then we'd be perfectly happy to run it." Is there any field except sectarianism where a great national magazine feels it must avoid...
...only signed, but was also responsible for preserving an error in the ad. In getting permission to use the signatures of Ogilvy's colleagues, Curtis ran into a willing Chicago adman, added his name to make the total 13. But Ogilvy refused to change the figure of 12 appearing in the ad's caption. He was superstitious about using 13 in ad copy, he said...
...giving away its low-suds Dash or high-suds Tide instead. When a new "active" All formula successfully slowed the upward pace of Dash, P. & G. moved to a new battleground by bringing out a low-suds detergent in tablet form called Salvo, backed by a $26 million ad campaign. Lever counterattacked with a tablet, Vim, but Dash and Salvo now have half the low-suds business...