Word: ad
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Dates: during 1960-1969
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...speeches in August and October, Keating supplied facts and figures of the massive Soviet buildup in Cuba. The Kennedy Administration at first denied Keating's reports, then affirmed Keating in coming to dramatic confrontation with Russia. Ever since, Keating has been in the forefront of critics of the Ad ministration's Cuba policy...
Delegates to the National Student Association's conference last weekend on the proposed National Service Corps were all for the idea. At one point an ad hoc committee composed primarily of Young Americans for freedom introduced a resolution advocating "abandonment' of the project, and suffered an ignominious defeat in the ensuing vote...
...which traditionally buys one-half of the world's gem diamonds, jewelry has lost some of its shine-people who can afford diamonds often prefer other luxuries, such as trips abroad. De Beers is concentrating on the newly affluent Europeans, subjecting them to a multimillion-dollar ad campaign. As usual, the company's name appears only in tiny, sedate type in the ads. It doesn't need to appear at all, for 80% of the world's diamonds are sold through De Beers...
...Prince and Princess emerge from the palace, jump into a small car. and speed down the highway. No, no, no, says the man from the ad agency: it looks almost like a European car. A second take. The Prince and Princess emerge from the boathouse, hop into a cabin cruiser and speed across the harbor. Exactly...
...Washington Post, which McLean happened to own. By the age of 20, Povich was the Post's sports editor. The Post was poor then and could not afford the ghost celebrities-Babe Ruth, John McGraw, Adela Rogers St. Johns-that its competition featured. So Povich composed an ad: "Colonel Charles Lindbergh, Vice President Charles Dawes, Aimee Semple McPherson and Charles Chaplin will not cover the World Series for the Post! This baseball classic will be covered by our baseball writers...