Word: ad
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Dates: during 1960-1969
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...there is little evidence that the U.S. has reconciled itself to an agonizing reappraisal. As so often before, the New Frontier has reacted on an ad hoc basis, and seems less sure of the future ramifications of U.S. actions than De Gaulle is of his. The Atlantic alliance still lives, but needs imaginative repair...
...Sensational Buy in Rome!'' cried the quarter-page ad in Rome's Daily American. "Trevi Palace for Sale." Under a picture of the fountain of Trevi (which was not on sale) were spelled out the palace's more obvious assets: "Invaluable Publicity, Central Heating, Plenty of Water...
...conservative dailies blanket Phoenix,* contemptuously ignored the newcomer. And, after a while, so did many of the people who had shared Bob Morrison's conviction that a liberal paper could survive in Gene Pulliam's desert fief. From a starting 50,000, circulation dropped to 20,000. Ad accounts evaporated...
Predictably, the hardest-hit are the businesses that depend heavily on newspaper ads to lure their customers. At a time when most of the U.S. is setting new monthly retail records, New York department-store sales were off 8% from last year in the four-week period after Christmas, and Cleveland stores barely managed to hold their own by pouring their advertising into neighborhood papers. Stores desperately seek new means of getting word to potential customers; for $750 a day, Manhattan's S. Klein department stores bought ad posters on subway car windows-and gladly chipped in another...
...road, and you see a Fina station is on your side so you don't have to make a U-turn through traffic and there aren't six cars waiting and you need gas or something, please stop in." With the help of California's chirpy ad agency Weiner & Gossage, Petrofina spoofs competitors' seemingly endless additives by transporting its gas in pink tank trucks and giving away "Pink Air-the additive of the future." Petrofina reports a healthy rise in U.S. profits and sales (now $77 million...