Word: ad
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Dates: during 1960-1969
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Presto Chango. Two years ago, the matter of expanding the Rules Committee from twelve to 15 had been fought out on the same issues. That time the Ad ministration won by a mere five votes, even though then-Speaker Sam Rayburn used all his massive artillery in the battle. This time victory came with what seemed to be presto-chango ease...
...afternoon papers already sell for a dime. The four morning papers still sell for a nickel, but the pacesetting New York Times, anxious to keep the Herald Tribune from developing into a healthy competitor, will raise its copy price only as a desperate last resort. As for newspaper ad rates, they are dangerously high, in a period when the newspapers are getting more of a run than ever from magazines, radio...
...currently on display at Manhattan's Museum of Modern Art is a large square canvas called Abstract Painting that seems at first glance to be entirely black. Closer inspection shows that it is subtly divided into seven lesser areas. In a helpful gallery note at one side. Abstractionist Ad Reinhardt explains his painting. It is: "A square (neutral, shapeless) canvas, five feet wide, five feet high, as high as a man, as wide as a man's outstretched arms (not large, not small, sizeless), trisected (no composition), one horizontal form negating one vertical form (formless...
...ad in London's Sunday Times (and the Observer), and in no time at all the house was sold, lock, stock and faded, flyblown decor. By couching his property description in readably deprecating prose, a chipper British real estate agent named Roy Brooks at 46 has become London's most effective real estate salesman...
...Part sounds as if it were printed on the stage rather than performed on it. Parody is, at best, a parasitic form, no stronger than the host body it is fastened to, and in this case the host is junky novels, flea-brained Hollywood scenarios, self-help journals, and ad jingles. Pop culture is turned into pop parody, and the fun runs thin...