Word: ad
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Dates: during 1960-1969
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Inadequate Substitute. Though the walkout came at the peak of the Christmas shopping season, New York's papers had already carried the major portion of their gift advertising before they stopped the presses. Those that publish Sunday papers managed also to get ad-packed editions, made up of early-printed sections, off the presses before the walkout...
...original Peeping Tom had had a Rolleiflex with him that day in Coventry, Lady Godiva might have made the grade in a modern hair-rinse ad. But, come to think of it, the agency boys would probably have asked her to run through it again - a little less covered...
...needs the National Observer?" asked the National Observer in an ad that answered its own question: "Affluent and influential people" who need color television sets, cars, European vacations and a new kitchen stove...
...kind of cosmic faith in easy harmony," he writes of U.S. reactions to the idea of a high-tariff Europe; and sure enough, her is Professor Bowie seven pages earlier speaking fluidly if gravely about the "general lowering of trade barriers among the advanced nations" and "transitional and ad hoc palliatives, global commodity arrangements, etc." for those less advanced. Similar things happen to Assistant Secretary Nitze, who sounds after one has gone through Hoffmann's wringer disproportionately concerned with maintaining a "unity of command" over N.A.T.O.'s nuclear forces even when the issue may widen political rifts. And Zeckhauser...
...left of Baldwin's piece is a travel ad for Nassau and the Bahamas. An elegant white couple are standing in a well-manicured garden, near a tame sea: "where the islands are dressed to the nines." The reader of the advertisement is assured that "International night owls fill the Bahamas with merriment. VIPs from Europe and America make this their watering place. Wits and Beauties. Princes and tycoons. No velvet rope ever enclosed a more glittering assemblage...