Word: ad
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Dates: during 1960-1969
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...ads were placed from Washington by Soviet Embassy Third Secretary Eduard A. Saratov. Saratov said he picked his papers on the basis of their "locations and large circulations." But it was more likely that prevailing ad rates partly governed the choice. In New York, the Tribune, was the only paper solicited...
...loss to profit. To get full city coverage, Syracuse advertisers had been compelled to buy space in both evening papers, at a retail rate of 10^ a line in each. Newhouse merged the two papers, retaining their best individual features. Then he raised the Her aid-Journal's retail ad rate to 13¢ a line. Merchants responded to the bargain, and retail ad sales rose nearly $1,000,000 the first year...
...Kwai by offering a guarantee of $100,000, four times the top offer of his competitors. He pours out $600,000 a year to plug his shows by television, radio and massive five-column newspaper advertisements. ''Looka that," he says scornfully of a rival's smaller ad. "It's like a death notice...
...Post managing editor. "It's a two-man job," he says, "as long as it's clear who's running the show." Soon he will embark on a five-week barn storming tour of the U.S. to see the "heads of 75 companies, the top 30 ad agencies, bankers, securities analysts...
Fitting Machines. The A.D.D.L. was born a month ago when a want ad by angry San Francisco Organizer Carl V. May rallied a band of bitter anti-digit men, including famed Semanticist S. I. Hayakawa of San Francisco State College. Soon San Francisco lapels were sprouting A.D.D.L. buttons. Polling its readers, the San Francisco Chronicle reported that two-thirds of the ballots were opposed to all-number dialing. Said Hayakawa: "These people are systematically trying to destroy the use of memory. They tell you to 'write it down,' not memorize it. Try writing a telephone number down...