Word: ad
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Dates: during 1960-1969
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...mothers turn to the unworried advice of Dr. Benjamin Spock. Yet Dr. Spock has his own anxieties, and last week they were written all over his kindly face as he appeared, with a little girl, in a full-page advertisement in the New York Times. Said the ad written by Spock: "I am worried. Not so much about the effect of past tests but at the prospect of endless future ones. As the tests multiply, so will the damage to children-here and around the world." The ad, which cost $4,800 in the Times and is being reprinted...
Wrote he in his ad: "There are others who think that superior armaments will solve the problem. They scorn those who believe in the strength of a just cause...
...ad in the Boston newspapers was eye-catching enough : illustrated by a drawing of Paul Revere and his horse caught in bumper-to-bumper auto traffic, it called for development of a modern rapid transit system to reduce the flow of cars into congested downtown Boston. But what really caught Boston's eye was the name of the man who paid for the ad: dynamic Robert M. Jenney, 43, whose 150-year-old Jenney Manufacturing Co. makes its money selling gasoline at 600 service stations throughout New England. Harvardman ('41) Jenney concedes that his appeal runs against...
...World War II Barth volunteered at the age of 54 for the Swiss army, spent much of the duration guarding a bridge on the German frontier. Barth cheerfully ad mits that, despite his lifelong hobby of military strategy, he showed no aptitude for leadership. Placed in command of a squad patrolling a mountain pass one cold winter night, he distributed his troops, soon found that they had all deserted to a hut for the warmth of a fire and hot coffee. "That," he says, "was the crash of my ambition to be a corporal...
...last week? Beyond giving its name, USA* 1, and a terse tag line-"Monthly News & Current History"-the newcomer did not say. An advertiser made the introduction. There it was on page 2, bought and paid for by the investment house of Kidder, Peabody & Co. "April, 1962," said the ad, "marks a moment of importance in the history of the U.S. press. It witnesses the first issue of ... this thoughtful new journal of news perspective written and edited for an educated, responsible audience...