Word: ad
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Dates: during 1960-1969
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...said it is possible that the government investigation, which "seems to be run by anonymous panels and ad hoc committees," is using its technical material to support a political position. "Perhaps they only want an excuse to call for inspection in Russia," he ventured, "but they cannot correctly use seismology as justification...
...tastes, it invited its readers to plunge up to the elbows not only in bread dough but in life. The Journal, which once opposed woman suffrage, broke out in passionate campaigns for purity in politics as well as in maternity wards. It crusaded against venereal disease (a famous Journal ad showed a pretty girl with the caption "Of course I'll take a Wassermann"), hotly recommended flogging for child beaters...
...unladylike contest for the throne. That year McCall's, equipped with a vigorous new editor, Herbert Mayes, and plenty of money from its new proprietor, West Coast Industrialist Norton Simon, set out to topple the complacent queen. By 1961, McCall's had passed the Journal in both ad revenue ($37.6 million to $27.1 million) and total circulation (7,400,000 to 7,200,000), though the Journal still enjoyed a narrow lead in newsstand sales...
...most knowledge. On the I believe the country will be best if anyone feels free to criticize question existing policies and posals--on their merits--and to gest others. But let us keep the cussion on the merits, and not in the easier and much less pro practice of ad hominem attacks as some do, on the motives, here on the "thoughtlessness" or sponsibility" of individuals. ROGER FISHER, Professor...
...modern Cambridge freshman does not often resemble the "young buck" Byron, who kept a bear in his rooms at Trinity (dogs were barred). He is generally a public school product on scholarship; traditionalists find him distressingly "professional," the sort of lad who runs an ad agency or nightclub on the side. But today's Cantab still savors yesterday's delights, even to the services of a "gyp," who wakes him in the morning, makes his bed and calls...